Pierau Planung and Paaschburg & Wunderlich give it some gas!

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Hamburg planning consultants produce logistics adaptation concept study for motorcycle accessories wholesaler

In order to meet the needs of their steady growth in the wholesale of motorcycle accessories, Paaschburg & Wunderlich began relocation to a site with 4,850 m2 storage space and 650 m2 office space in 2015. Prior to this move from the city of Hamburg to Glinde, they commissioned Pierau Unternehmensberatung to carry out a concept study. The goal was to adapt the existing logistics to the new circumstances, thereby increasing capacity. The planning office recorded the current situation, incorporated and analysed the basic data and produced a rough design.

Founded in 1982 as a motorcycle workshop and dealer of motorcycles and accessories, Paaschburg & Wunderlich GmbH now sells more than 23,500 products to motorcycle dealerships. Through the online shop brands4bikes.de, they also supply B2C customers with motorcycle parts & accessories, ATVs and quad bikes. Equipped with state-of-the-art technology and finely tuned storage processes, the company guarantees high-speed delivery and excellent service. In order to maintain this service in the long term, more capacity was needed. Consequently, management and logistics were planning the relocation to Glinde from 2015 onwards. “We commissioned the consulting firm, Pierau Planung, to provide a concept study for the logistical planning of available space as a result of the relocation,” said Managing Director Dr. Oliver Moosmayer.

Action Plan Project manager Denis Masch described the project beginnings as follows, “from a logistical point of view, the principle of ‘interior-to-exterior planning’ applies. In practice, however, it is usually the case that there are existing buildings and the intralogistics have to be adapted to the prevailing circumstances. This is exactly the situation at Paaschburg & Wunderlich.” A further challenge was the highly seasonal nature of the shipping volume, which sees significant shipment spikes occurring in spring. The team at Pierau Planung developed a catalogue of measures, which included the installation of panel shelves in the first storage area and two levels of shelving systems in the second area. Picking is carried out directly into the shipping box by the picking cart.

A Closer Inspection The new facility was designed for an average of 360 orders with 420 packages and 5,500 parts per day. Capacity can easily be extended later by additional packing stations. Seasonal fluctuations posed a particular challenge to the entire processing and organisation of the logistics. Pierau Planung recommended the installation of pallet racks for picking storage of bulky articles together with shelving racks in the reserve storage area for small parts. The pick solution included multi-order picking on picking carts with batch picking proposed as an alternative. In addition, spring-base trolleys are to be used for single-entry orders. There are currently six packing workstations with a further expansion to ten places planned.

On the basis of current analyses, data surveys, development figures and logistics concepts, the team at Pierau used their expertise to increase storage capacity by approximately 25 per cent for pallet bays and shelving racks in comparison with the current situation.


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