Expanding Operational Capacity For Intersport

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  • Expanding Operational Capacity For Intersport
  • Expanding Operational Capacity For Intersport
  • Expanding Operational Capacity For Intersport
  • Expanding Operational Capacity For Intersport
  • Expanding Operational Capacity For Intersport

Logistics Experts Develop Measures to Expand Capacity at Leading Sports Equipment Supplier.

With constant changing logistics requirements Intersport, a leading European supplier of sports goods and equipment, has been supported by the fulfillment and supply chain experts Pierau Planung GmbH in producing a catalogue of measures to expand operational capacity.

We have for some time worked in a close, productive partnership with Intersport and are now looking forward to a new phase in our relationship. We will help Intersport to further develop their logistics capacity and put in place planning to merge the logistics activities of Intersport Germany and Intersport Austria“, commented Pierau Planung’s CEO Arne Pierau.

As a result of merging the businesses in the two countries 1,800 retail outlets in six countries will turn over annually 3.3 billion Euros. Consequently Intersport will cement its leading position in the German sports goods, fashion and sports accessories market and in Austria enhance its reputation as market leader in the supply of sports equipment and clothing. Pierau Planung’s role in the business merger will be to evaluate the seperate logistics and supply chain operations and to propose short and long term strategic options.

For the last twelve months Intersport Germany has independently been pursuing an integrated multi channel business concept.The modern consumer expects to be able to purchase a wide range of product from bulky equipment items through to sports clothing from one single source. Refering to the strategic approach of the customer, Arne Pierau pointed out that …“a significant part of our task is to ensure that the fulfillment service provider can offer a diverse range of product from large, bulky goods through to small items of sports wear.“

In summary Pierau Planung were tasked with successfully carrying out a varied number of projects: From optimising the picking operation, expanding process capacity aswell as outsourcing the supply of large, bulky goods. The benchmarking and selection of a service provider, the design and specification for a new WMS – IT and an evaluation of the supply chain were other tasks entrusted to the logistics experts from Hamburg. 


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